Paul Coetzer
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment, or on the web at.
Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at permissions. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials.
The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages. For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States.
Read Also: Masstamilan
Contents
When I started HubSpot in June 2006 with my business partner, Dharmesh Shah, our experiences with marketing agencies led us to almost entirely avoid working with them. In fact, we designed our original business model around selling our marketing software directly to end customers, and developed an internal marketing team that would not be dependent on agency assistance. Our decision to circumvent marketing agencies did not result from questioning their skills or capabilities, but rather from their failure to acknowledge the impending shifts in consumer behavior.
Foreword
Consumers have now assumed control over their purchasing processes. With the help of devices like DVRs, satellite radio, and caller ID, consumers no longer tolerate irritating outbound marketing efforts designed to interrupt their daily lives. Instead, they know what they want to purchase and strongly object to businesses that try to force-feed their messages. With millions of Internet pages.
In addition to these successes, the agency has also perfected its inbound marketing service offerings for clients. In 2010, PR 20/20 launched the industry’s first service packages that bundled website development, brand marketing, search marketing, social media, content marketing, and public relations for a set monthly fee. To truly drive change in the industry, Paul understood that it was necessary to educate and improve the marketing-services world at large. He became one of HubSpot’s leading .inbound marketing evangelists and began speaking nationwide on topics including blogging, content marketing, social media, and inbound marketing strategy.
Last word
With the help and support from agency partners like PR 20/20, the HubSpot VAR program now accounts for 20 percent of our sales revenue. Based on demand, we are forecasting that our revenue from agencies will be 40 percent by the second quarter of 2012.
Feel Free to Read More: Isaimini
