Business
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The Greatest Opportunity for Growth: Content
Professional B is easily distracted. She is addicted to her Twitter stream and has e-mail alerts that pop up every…
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The art of outsourcing and collaboration
This is excellent. The agency’s gross profit (or revenue after subtracting vendor fees) on the project was $12,000, and it…
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Players, the draft, and free agency
Constructing an agency filled with top talent establishes a distinct and formidable competitive advantage. According to Bradford D. Smart, PhD,…
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Understand your role in the ecosystem
Assuming there are 1,200 hours of billable work to be done in the year, this formula seems easy enough, and…
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The marketing agency blueprint
Builder vs. Driver Is the service designed to set the foundation for future success (builders) or to produce short-term results…
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Branding – the designer as product
Just as actors, sportspeople, musicians, and models have become global celebrities, so have the fashion designers themselves. In the past,…
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Transform into a Hybrid every firm is a tech firm
Hybrid agencies will come to rule the marketing world. These emerging leaders are tech-savvy, offer integrated services, hire and retain…
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Diversify your revenue streams
Hybrid agencies will be immersed in technology, and they will deliver a results-driven blend of digital and traditional services, but…
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Build a Strong Forecasting and Reporting Model
Hiring decisions must be data-driven, otherwise, you are putting your agency’s financial stability at risk. Monthly forecasts give you predictive…
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The Challenges of Becoming a Product Business
The most profitable and efficient opportunity for most agencies is in third-party software integration; however, there are a number of…
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